Hi Chew - The TRUE PLAIN Taste (Sono Mama)

Introducing quite possibly the strangest Hi Chew to ever be released in Japan. It is marketed as "Sono Mama Aji" or "Just as it is flavor." It is plain white and is basically the base candy used for creating the other flavors you are used to. The more you chew it the more "happy" the texture becomes, according to Morinaga. This is definitely one you want to try once if you are a TRUE Hi Chew fan. Great piece for collectors too, since the package graphics are quite basic and unique. 12 pieces per pack. 55 grams

Package design may differ depending on production run.

Hi Chew has a perfect balance of chewiness, creaminess, and fruitiness. They have been an important part of the Japanese candy scene since 1975. Great for all ages! Always at least 10 flavors available ranging from fruits to sodas. Try a variety and keep checking back for the newest releases.