In Japan, the movie Inside Out was called "Inside Head" and many original products were created here. This particular item was not even sold in stores as it was a promotional item from 2014. You can clip these colorful rubber charms to many items and even create a loop with all of them. There is a black peg to also attach it to the headphone jack of your phone. It is brand new on its original card. The charms measure about 2 cm each (under an inch)