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Product Reviews — Morinaga

Hi-Chew - A Japanese Candy Pioneer

Hi Chew Hi Chu Morinaga Starburst

Hi-Chew - A Japanese Candy Pioneer

Since 1975, Morinaga's Hi Chew has been pleasing mouths, both young and old. It was created as an alternative to chewing gum as Japanese culture frowned upon removing food from the mouth after beginning to eat. On a consumer level, food is rarely wasted or discarded so there was a market for a candy that had lasting time, yet could also be digested. Even in the early years, tourists would stock up on these popular candy chews. Hi Chew differs from a lot of candy found outside of Japan. It is not so hard on the teeth like a typical chewy caramel. Plus,...

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